NOBODY BELIEVES THERE'S A MARKET FOR THIS. THE NUMBERS SAY OTHERWISE

"You're Building What? For Retail Investors? Good Luck With That."
That's what most VCs say when I tell them about Plutonal.
Then they explain, very patiently, why retail investors don't want sophisticated analysis. They want simple. Pretty charts. One-click trading. Not institutional-grade intelligence.
And I understand the scepticism. They've watched fintech startups pitch complicated tools to retail investors. Most failed. The ones that survived simplified until they were barely different from free alternatives.
But something fundamental has changed in the last five years. And the VCs aren't seeing it.
THE EXPLOSION EVERYONE'S MISSING
India: Demat accounts went from 4 crore in 2020 to over 17 crore by mid-2025. Nearly 4 crore new accounts opened in fiscal year 2024 alone. The largest single-year increase ever recorded.
The United States: Online trading platforms grew from $7.1 billion in 2024 to a projected $9.8 billion by 2030.
But here's what matters more than the numbers: who these investors are.
ITR-3 filings among investors under 25 in India surged 600% in 2024. Retention rates hit 91.6%. These aren't casual dabblers. They're committed. They're learning. And they're frustrated.
When I wrote about information asymmetry in markets, hundreds responded: "I knew something was wrong, I just didn't know what."
That's not a market that doesn't exist. That's a market nobody's serving properly.
THE THREE TYPES OF "AI" SOLUTIONS (AND WHY THEY'RE ALL MISSING THE POINT)
Everyone keeps saying the market's already served because "AI is everywhere in finance now."
But when you look closely, there are three categories, and they're all solving different problems than what retail investors actually need.
Type One: AI Chatbots
Platforms like WarrenAI, Gemini, Claude for finance, Meta AI, Microsoft Copilot. You ask questions, they give answers based on financial data they can access.
The fundamental limitation: they're reactive. They only answer what you ask. If you don't know dark pools exist, they won't tell you to watch for unusual activity. If you don't understand how options flow signals institutional positioning, they won't flag it.
You can only learn about what you already know to ask about.
These platforms are essentially search engines with a conversational interface. They retrieve information. They don't discover patterns.
Type Two: AI Trading Indicators
Robinhood Cortex (launched September 2025) lets you create custom technical indicators using AI. Trade Ideas scans for chart patterns. TrendSpider identifies support and resistance. UltraAlgo generates buy/sell signals.
They're all doing the same thing: using AI to analyse price and volume patterns. Fancier technical analysis, but still just technical analysis.
The fundamental limitation: they're looking at what already happened in price. They're not synthesizing what institutions are doing before it shows in price. They're answering "what is the chart doing?" not "why is it doing that and what can't I see?"
And crucially, they're all US-focused. Not one handles Indian markets properly, let alone provides integrated analysis across both.
Type Three: AI Trading Bots
StockHero, Composer, Tickeron. Automated execution based on historical patterns. Some claim 95%+ win rates (immediately suspicious). They trade for you based on algorithms you don't understand.
The fundamental limitation: they're black boxes. When they work, you don't know why. When they fail (and 88% of retail loses money in derivatives according to SEBI), you haven't learned anything. You've just lost money faster.
Notice what's missing from all three categories?
Nobody is building comprehensive market intelligence that discovers relationships across massive datasets, learns patterns you didn't programme it to find, and gets more accurate over time.
WHAT PLUTONAL ACTUALLY IS (AND WHY IT'S FUNDAMENTALLY DIFFERENT)
Here's what we're building, and why it has nothing to do with chatbots, indicators, or trading bots.
The Problem We're Solving:
Hedge funds employ teams of quantitative analysts who spend their days doing something very specific: finding relationships in data that aren't obvious.
They're running Granger causality tests to see if one market leads another. They're building cointegration models to identify when correlations break down. They're using GARCH models to forecast volatility regimes. They're applying statistical arbitrage strategies that most people have never heard of.
They're not just looking at data. They're discovering mathematical relationships between seemingly unrelated things. That's what costs millions. That's the intelligence institutions pay for.
When a quant analyst notices that Indian IT stocks have historically moved with a 0.87 correlation to US tech, they don't just note it and move on. They build models to understand when that correlation strengthens or weakens, what causes the breakdowns, how long divergences persist, what other factors are involved.
That's quantitative analysis. That's what we built.
What Everyone Else Built:
Chatbots that retrieve stored information and answer questions.
Indicators that identify patterns in price charts.
Bots that execute trades based on if-then rules.
What We Built:
A platform that continuously analyses relationships across hundreds of data sources using the same statistical and quantitative methodologies hedge funds use.
We're not storing facts and retrieving them. We're building mathematical models that discover connections.
When you ask "what's happening with Indian IT stocks?" we're not searching a database for news articles. We're running real-time correlation analysis against US tech, analysing options positioning patterns, measuring sentiment divergence between retail and institutional commentary, checking if institutional filings match public positioning, testing whether current behaviour matches historical patterns in similar conditions.
All of this happens in seconds. In the background. Using proven quantitative methods from academic research.
THE INTELLIGENCE NOBODY ELSE HAS
Here's what makes our approach different. Most platforms treat data as static information to be retrieved. We treat data as relationships to be discovered.
Relationship Discovery:
We're not just tracking that stock A went up and stock B went down. We're building correlation matrices across thousands of securities, identifying when historical relationships break, understanding what causes the divergences, predicting how long they'll persist.
When we see Indian IT diverging from US tech despite years of tight correlation, we're automatically running tests: Is this a temporary blip or structural change? What changed in the data? Are other correlated pairs showing similar divergence? Has this happened before and how did it resolve?
None of this requires a human to programme specific rules. The system is designed to discover these relationships autonomously.
Statistical Validation:
We're not making claims based on feelings or hunches. Every insight is backed by statistical tests.
When we tell you institutional positioning looks unusual, it's because we've measured it against historical distributions and it falls outside normal ranges with statistical significance. When we say a pattern has predictive value, it's because we've tested it against thousands of historical instances and measured the reliability.
This is the same rigour quantitative hedge funds apply. We're just making it accessible.
Continuous Learning:
This is crucial. Most platforms are static. They do today what they did yesterday. Same rules. Same patterns. Same analysis.
We built something that improves with time.
When the system identifies a pattern and sees how it resolves, it learns from that outcome. When it discovers a new relationship between datasets, it tests whether that relationship persists. When a statistical model makes a prediction, we track the accuracy and adjust the model's confidence accordingly.
This isn't someone manually updating code. The system is designed to refine its own understanding based on what it observes.
Three months from now, Plutonal will be better at analysis than it is today. Not because we rewrote it. Because it learned from three months of additional market data.
Cross-Market Synthesis:
Here's where it gets really powerful. We're running this same quantitative analysis across both US and Indian markets simultaneously.
Most platforms treat markets as separate universes. We treat them as interconnected systems where understanding one improves understanding of the other.
We're measuring how US macro data affects Indian sector performance. We're tracking how FII flow patterns correlate with currency movements. We're identifying when Indian small caps behave like US small caps did six months prior.
These cross-market relationships exist. Institutions that operate globally exploit them. Retail investors trading in both markets have no access to this analysis.
Until now.
THE SOPHISTICATION YOU NEVER SEE
After all that quantitative sophistication, here's what matters: you never see any of it.
You don't need to understand Granger causality or cointegration or GARCH models or statistical arbitrage.
You just open Plutonal and ask questions in plain English.
"What's unusual in Indian markets today?"
"Why is RELIANCE moving differently from the sector?"
"Should I be concerned about this US tech selloff affecting my Indian positions?"
And you get answers that synthesize everything. Not because someone programmed specific responses. Because the system has discovered relationships across massive datasets, validated them statistically, learned from historical patterns, and can explain what it's seeing right now.
Example of how this actually works:
You ask: "What's happening with Infosys?"
Behind the scenes, in milliseconds:
- Correlation analysis shows it's diverging from TCS despite 0.91 historical correlation
- Options positioning shows unusual put buying relative to call activity
- Sentiment analysis indicates institutional commentary more negative than retail
- Statistical tests confirm the divergence is significant (3.2 standard deviations)
- Historical pattern matching finds similar setups in the past 24 months
- Cross-market analysis shows US tech services showing similar divergence patterns
- Validation checks confirm institutional filing data matches observed behaviour
You get: "Infosys showing unusual divergence from sector. Statistical analysis indicates institutional positioning shift not yet reflected in retail sentiment. Historical patterns suggest this precedes either catch-up moves or fundamental reassessment. Here's what the data shows..."
That's quantitative hedge fund analysis. Delivered conversationally. That's the platform.
WHY THIS APPROACH IS DEFENSIBLE
Everyone can build a chatbot. You can wrap ChatGPT around a financial data feed in a weekend.
Everyone can build indicators. Technical analysis libraries are open source.
Everyone can build trading bots. Backtesting frameworks exist.
What's hard is building systems that discover relationships you didn't tell them to find. That learn from what they observe without manual intervention. That get more accurate over time rather than staying static. That apply rigorous statistical validation to every claim. That synthesize across dimensions rather than looking at single data streams.
That's what hedge funds spend millions building. That's what requires teams of PhDs and years of research.
We spent eighteen months building it. Not because we're slow. Because it's genuinely difficult.
And that difficulty is exactly what creates our moat. Easy things get copied. Hard things create lasting advantages.
WHY DUAL MARKETS MATTERS
Now here's where our approach becomes truly differentiated.
Everything I just described, we built for both US and Indian markets simultaneously. Same quantitative methodologies. Same relationship discovery. Same learning systems. Same statistical validation.
But here's the crucial part: we didn't just build two separate systems. We built one system that understands both markets as interconnected.
When you're running correlation analysis, you can discover that Indian pharmaceuticals lead US healthcare by 48 hours on FDA approval patterns. When you're analysing sentiment, you can see how US retail pessimism predicts Indian FII behaviour. When you're studying volatility, you can identify how VIX spikes affect NSE differently than they affect NYSE.
None of this is visible if you're only looking at one market. But if you're operating in both, this cross-market intelligence is invaluable.
And literally nobody else is doing this. Because building quantitative analysis for one market is hard enough. Building it for two markets with different structures, regulations, and data formats, then making them talk to each other properly?
Most platforms took one look and said "not worth the complexity."
But that complexity is exactly where the value is.
The investors who need this most are the ones nobody serves: people trading in both markets. Indian diaspora. NRIs. Global investors interested in India. People with family and interests on both sides.
Millions of them. With no platform that provides sophisticated cross-market analysis.
THE NUMBERS THAT PROVE THE MARKET
Seventeen crore demat accounts in India and growing. Six hundred per cent increase in young investors. Ninety-one per cent retention rates.
But here's what matters: when retail investors lose money (88% do in derivatives according to SEBI), they don't quit. They look for better tools.
That's not a market that doesn't want sophistication. That's a market that's desperate for it but can't afford the million-dollar tools institutions use.
The problem has never been that retail doesn't want institutional-grade intelligence. The problem is that institutional-grade intelligence has been:
- Too expensive (millions per year)
- Too complicated (requires PhD to interpret)
- Too US-focused (nothing for India, nothing for both markets)
- Too fragmented (dozens of platforms for different signals)
We're solving all four at once.
Affordable subscription pricing. Conversational interface that explains everything simply. Comprehensive analysis across both US and Indian markets. Single platform that synthesizes everything.
Quantitative sophistication. Conversational simplicity. Dual-market coverage.
Nobody else has all three.
WHY THE TIMING IS NOW
Five years ago, this wasn't possible. The computational costs of running continuous statistical analysis across massive datasets were prohibitive. The AI technology for relationship discovery wasn't mature. The Indian retail market was too small.
Five years from now, someone else will have built it.
Right now is the window. The technology is ready. The costs are manageable. The market is exploding. The competition is building chatbots and indicators while the real opportunity is quantitative intelligence.
WHY I'M CERTAIN THIS WORKS
I'm not guessing. I worked in investment research using these exact methodologies. I've seen what quantitative analysis can discover that fundamental or technical analysis misses. I've watched retail investors struggle with fragmented tools that don't talk to each other.
The market isn't invisible. It's screaming. People are frustrated with surface-level analysis. They want to understand what's actually happening, not just what the price is doing.
Everyone's building simpler. We're building smarter with a simple interface.
Everyone's building retrieval systems. We're building discovery systems.
Everyone's building US-only. We're building dual-market with cross-correlation.
Everyone's building static tools. We're building learning systems that improve over time.
That's the difference. That's the edge. That's why this works.
The VCs who tell me there's no market are looking at what exists and extrapolating. They're not seeing what's possible when you actually build institutional-grade quantitative intelligence for retail.
Zeus tried to keep Plutus blind. We're building the vision he deserves.