MY STORY - WHY I BUILT PLUTONAL

The Night I Realized The System Was Broken

It was 11:47 PM on a Tuesday. I was sitting at my desk in Ohio, working late at a boutique investment management firm where I was an investment research analyst. Bloomberg Terminal glowing on one screen. FactSet on another. Capital IQ pulling company financials. Reuters Eikon streaming real-time data.

I was stitching together a thesis on a mid-cap pharmaceutical company. Dark pool activity showing unusual accumulation. Options flow suggesting smart money was positioning for a major catalyst. Insider filings revealing strategic buying patterns. Earnings transcripts cross-referenced with FDA pipeline data.

Two hours of work. One complete, actionable thesis. Beautiful.

Then my phone rang.

It was my uncle, Dr Bhujang. He lived in the US and was like a father to me. We talked regularly about markets, life, everything. But this time, his voice was different. Frustrated. Exhausted.

"I've been sitting here for six hours," he said. "Six hours trying to figure out if I should buy this one stock. Reading articles. Analyst reports scattered across free websites. Trying to piece together financials from Yahoo Finance. News from five different sources. I still don't know if it's a good investment."

Six hours. One stock. And he still wasn't confident.

Meanwhile, I'd just done comprehensive research on a company in two hours using tools that cost my firm over half a million dollars annually.

That's when it hit me.

This wasn't just my uncle's problem. This was everyone's problem.

The Tools That Changed Everything

Let me take you back a bit.

Before Ohio, I worked at Reuters investment research division in India. That's where I first experienced what real institutional-grade intelligence looked like.

We had access to everything. Data terminals that cost more than most people's annual salaries. Proprietary research platforms that aggregated information from thousands of sources. Tools that could analyze sentiment, track institutional positioning, monitor insider activity, and cross-reference regulatory filings, all in real-time.

But here's the thing: even with all these tools, the data was disparate. Scattered. One platform had dark pool data. Another had options flow. A third had earnings data. A fourth had news sentiment.

My job was to stitch it all together. Connect the dots. Build narratives from fragments.

It was like being a detective with access to every database in the world, but having to manually piece together clues from dozens of different systems.

Exhausting? Yes. But effective? Absolutely.

The insights I could generate with these tools were light years beyond what any retail investor could possibly access. I could see institutional money moving before it showed up in price. I could identify patterns that signaled major moves weeks in advance. I could build conviction based on data, not hope.

And then I'd go home and try to invest my own money.

Suddenly, I was just like everyone else. No Bloomberg. No FactSet. No proprietary research platforms.

Just me, Yahoo Finance, and hope.

The difference was staggering. Humbling. Infuriating.

The Night That Changed Everything

Back to that phone call with my uncle.

Dr Bhujang wasn't some amateur investor. He was smart, educated, disciplined. He'd spent decades building his career. He understood research. He knew how to analyze information.

But he was spending six hours trying to research one stock using free tools scattered across the internet, and still couldn't build the conviction I could generate in two hours with institutional platforms.

Not because he wasn't capable. Because he didn't have access.

After we hung up, I sat there staring at my screens. Bloomberg glowing with data that cost $24,000 per year. FactSet showing institutional positioning that cost another $50,000 annually. Dark pool monitoring tools that most people didn't even know existed.

Why should the big bankers have ALL the upside?

Why should hedge funds, investment banks, and institutional money managers be called "smart money" while people like my uncle, working their entire lives, trying to build wealth responsibly, are called "dumb money"?

They're not dumb. They're just blind.

And they're blind because the best tools, the best data, the best intelligence, all of it is locked behind million-dollar price tags and accredited investor requirements.

That's not a fair fight. That's systematic exclusion.

And I decided right then: I'm going to do something about it.

The Crazy Idea

What if I could build something that stitched all of this together?

Not simplified. Not watered down. The actual institutional intelligence, the same tools I used professionally, but accessible. Affordable. Built for people like my uncle. Built for the mom and pop investors trying to make informed decisions without spending six hours researching one stock.

What if AI could do the stitching I used to do manually? What if specialized agents could monitor dark pools, track options flow, analyze sentiment, cross-reference regulatory filings, and present it all coherently, in real-time?

What if we could give everyday investors the same information asymmetry advantage that institutions have hoarded for decades?

Everyone thought I was crazy.

"You can't compete with Bloomberg." "Institutional data costs millions for a reason." "Retail investors don't need that level of sophistication." "The market isn't ready."

Maybe they're right. Maybe I am crazy.

But so were the Airbnb founders when they said strangers would sleep in your house. So was Uber when they said you'd get in a stranger's car. So was Robinhood when they said trading could be free.

Crazy ideas that solve real problems have a funny way of working out.

Building Plutonal

The name came from Greek mythology. Plutus was the god who wanted to distribute wealth fairly to everyone, not just the powerful. Zeus tried to stop him, tried to keep wealth concentrated among the gods.

Zeus failed.

We're Plutonal. Same mission. Same defiance.

Over the past few months, my team and I have been building something I wish existed when my uncle was spending six hours researching one stock. Something I wish I had access to when I was trying to invest my own money without institutional tools.

Sixteen specialized AI agents, each an expert in different market domains. A Chief Research Agent that learns from all of them, identifying patterns no single system could see. Dark pool tracking. Options flow analysis. Institutional positioning alerts. Cross-market correlation across US and Indian markets.

All the intelligence I used to stitch together manually from million-dollar platforms. Now autonomous. Now learning. Now adapting.

For the price of a gym membership.

This Is For You

I'm not building Plutonal for institutions. They already have everything.

I'm building it for my uncle, Dr Bhujang, who deserves better than six hours of frustration trying to research one stock.

I'm building it for the retail investors who know they're trading blind but have no affordable alternative.

I'm building it for the people who've been told they're "dumb money" simply because they can't afford the tools that smart money uses.

I'm building it for people like you and me.

We're almost there. The MVP is nearly ready. Soon, you'll be able to see what institutions see. Track what they track. Know what they know.

But here's the thing: I need your help.

I need you to tell me if this actually saves you time. I need you to tell me if this adds real value. I need you to tell me how to make it better.

Because this isn't just my product. It's yours. Built for you. Refined by you.

Will it work? I don't know. The odds say probably not.

Am I doing it anyway? Absolutely.

Because some fights are worth fighting even if you lose. Because people like my uncle deserve better. Because the information asymmetry that's been extracting wealth from retail investors for decades needs to end.

Don't waste another second researching in the dark.

Jump on the waitlist. Be among the first to see what we've built. Help us make it better. Help us prove that institutional intelligence doesn't have to cost millions.

Let's democratize Wall Street or die trying.

Welcome to Plutonal.